When consumers have a variety of seafood to choose from—salmon,
shrimp, tuna—the lesser-known tilapia has to work harder to
stand out. Regal Springs, the world's largest producer of tilapia,
has always positioned their product as the healthier, ethical
choice in a sea of options, and is a leader in sustainability
and corporate stewardship. To help spread their message and combat
misconceptions about tilapia, Quietly developed an entire online
publication and wellness community centered around responsible
seafood consumption. Our data-driven research informs all content,
which—when paired with strategic, multi-channel distribution—helps
drive hundreds of thousands of pageviews per month. Now The Healthy
Fish receives enough qualified visitors to monetize traffic,
effectively offsetting the costs of the publication.