Okta is the leading independent provider of identity management solutions—but they face fierce competition from companies like Microsoft, RSA, and OneLogin. In order to differentiate their brand, they partnered with Quietly to humanize their highly-technical business through compelling narratives, anchor their efforts in data, and drive organic search traffic. Case in point: with our SEO strategy and data-driven content, Okta saw their organic blog traffic grow by nearly 50% in a single year.