As the content partner to Canada's most trusted brand, we work with MEC to bring their mission online, engaging with audiences digitally to help them discover new ways of enjoying the outdoors. So when MEC embarked on their largest national campaign to date, Good Times Outside, Quietly leaned in. The goal was to create the "Spotify or Netflix of outdoor activity", using hyper-localized content to help users find unique recreation opportunities in the areas they live. Combining data-driven content creation with a hyper-targeted distribution model, Quietly helped MEC reach the new audiences and new markets they were looking to target: 73% of all traffic came from mobile devices and 53% of users are under the age of 34.